Show Featured Products for Empty Search Results in WooCommerce

It can happen. And it’s embarrassing. A visitor searches your site for a product and whatever their search terms are, no products are found. Instead of a missed opportunity to convert that visitor into a paying customer, consider showing them some products that might be of interest to them.

If a customer can’t find a product as part of their search, how can I display products the might be interested in?

In this tutorial we’ll show you how to show your featured products as products that might be of interest to your visitors when search fails.

This is a super simple solution that involves just a little bit of code. Open up your theme’s functions.php file and add the following function.

<?php
add_action( 'woocommerce_no_products_found', 'show_featured_products_on_no_products_found', 20 );
function show_featured_products_on_no_products_found() {
	echo '<h2>' . __( 'You may be interested in...', 'domain' ) . '</h2>';
	echo do_shortcode( '[featured_products per_page="4"]' );
}

You can change the “per_page” number to show more or less products depending on how many features products you have.

Give us a call at 800.580.4985, or open a chat or ticket with us to speak with one of our knowledgeable Solutions or Experienced Hosting advisors to learn how you can take advantage of these techniques today!